5 Hours Regained: ChatGPT's Dramatic Leap Forward for Real Estate Brokers

In the real estate realm, brokers are like skilled acrobats, balancing a myriad of responsibilities while keeping an eye on the ever-shifting market.

But lo and behold, ChatGPT arrives on the scene! This innovative tool is here to revolutionize the way brokers tackle their daily tasks, and it does so with style and a wink. Come along as we dive into the amazing world of ChatGPT and witness how it's changing the real estate landscape for the better.

Caveat: Multiple references to Microsoft tools, since it is the only company atm that announced business user-level AI tools. Most others we monitor - either consumer-level betas, or data-science APIs.

We estimate the potential time savings with ChatGPT to be up to 5 hours a day by streamlining activities such as:

• Information gathering

• Email writing and planning

• Newsletters creation

• Property listing generation

• Report analysis and writing

A day of life of a Real Estate Broker: Before and After ChatGPT Implementation

Time	Activity	Description	Before	ChatGPT savings %	After ChatGPT
8:00-8:30 am	Morning Routine	​Getting ready for the day, checking emails, and reviewing schedule.	30 min	50%	15 min
8:30-9:00 am	Prospecting	​Making cold calls, following up with leads, and reaching out to potential clients.	30 min	75%	7.5 min
9:00-10:00 am	Marketing	​Creating marketing materials such as flyers, brochures, and social media posts to promote properties and services.	60 min	75%	15 min
10:00-11:00 am	Property Inspections	​Conducting property inspections and taking photos or videos of properties for listings.	60 min	0%	60 min
11:00-12:00 pm	Client Meetings	​Meeting with clients to discuss their needs, show properties, and negotiate deals.	60 min	0%	60 min
12:00-1:00 pm	Lunch Break	Taking a break to recharge and refuel for the rest of the day.
1:00-2:00 pm	Administrative Tasks	Responding to emails, completing paperwork, and updating databases or CRM systems.	60 min	75%	15 min
2:00-3:00 pm	Networking	DescriptionAttending industry events or meetings to network and build relationships with other professionals in the real estate industry.	60 min	0%	60 min
​3:00-4:00 pm	Follow-up	Following up with clients, leads, and other professionals to ensure that deals are progressing smoothly.	60 min	75%	15 min
4:00-5:00 pm	Education and Training	Participating in training sessions or continuing education courses to stay up-to-date with industry trends and regulations.	60 min	0%	60 min
5:00-6:00 pm	Planning	DescriptionReviewing the day's accomplishments, setting goals for the next day, and planning for upcoming appointments or meetings.	60 min	75%	15 min
6:00-6:30 pm	​Evening Routine	​ DescriptionWrapping up the day, checking emails, and preparing for the next day.	30 min	75%	7.5 min

A Deep Dive into ChatGPT's Integration with Real Estate Activities:

ChatGPT Security

We often receive questions about data security when it comes to using ChatGPT.

Indeed ChatGPT and the likes use your data to train themselves to be better, however very few companies would like to have the data to be accessible.

Microsoft is solving this question with their Copilot soltuion. They claim it to be safe and reliable. Microsoft claims that the private data is not leaving your cloud. See below how it is structured:

Planning with ChatGPT

Imagine starting your day with a neatly organized summary of all your upcoming activities and meetings, tailored just for you. ChatGPT will revolutionize your daily planning by generating a comprehensive list of tasks based on your schedule. You can simply review, modify, and accept the plan, giving you more control over your day and a clear path to tackle your responsibilities efficiently.

Follow-up

Forget the days of head-scratching over forgotten call details or opportunity stages. ChatGPT's got your back, preparing conversation topics based on your last chats or the progress of your leads. It's like having your very own personal assistant who knows just what to say and when!

One of the first such implementations will be the Microsoft Copilot which is going to be released within next 10 weeks or so.

Administrative Tasks

Bid farewell to the tedious tasks of composing emails, drafting documents, and updating CRM systems. ChatGPT takes charge of these tasks by integrating both external and internal information. In the coming months, system security will be enhanced to provide even more reliable and accurate information, streamlining your administrative responsibilities.

Checking Emails

The integration of ChatGPT with Microsoft Office and Outlook will transform your email management. It will focus on the most important emails, prioritizing those that require your immediate attention and reply. This intelligent email sorting saves valuable time and ensures you never miss a crucial message.

Prospecting

While making calls still requires your personal touch, ChatGPT makes follow-up messaging and listing creation a breeze. With access to your CRM data, ChatGPT can quickly generate listings by connecting relevant information, speeding up the prospecting process and reducing the time spent on manual data entry.

Marketing

Unleash your creativity with ChatGPT's assistance in crafting eye-catching flyers, brochures, and social media content. This AI-driven tool will help you design captivating marketing materials that effectively promote your listings and services, all while reducing the time and effort required to produce these materials.

Evening Routine

As your day winds down, Microsoft's Copilot will assess the activities you need to complete today and prepare for tomorrow. With a deeper understanding of context than Office Viva currently offers, Copilot ensures you wrap up your day efficiently and sets the stage for a productive tomorrow.